The wonderful world of Gummi!

Hello Dog Lovers, 

Welcome to the wonderful world of Gummi! I’m Gummi’s Brand Director Joel and, with Nat, I’m thrilled to introduce our “pet” project to the world. Gummi is the re-imagining of Nat’s family business through a lens of positivity, style and fun – with a vision of building a lifestyle brand for dogs and their families.

When I launched my first brand Sunnylife, it didn’t escape me that I could classify beach going as “research”. In joining Gummi, I may have considered the amount of dog interaction as a major factor in my decision making. Additionally, being in charge of all pooch-related puns, made this an opportunity too good to refuse.

Following Nat’s lead, we are wholeheartedly dedicated to dogs and their owners. The wellbeing of your dogs, and the wellness benefits associated with dog ownership have been major considerations in the development of our brand. Soon, we’ll be introducing a bunch of resources to help spread that message!

We’re really excited for you to see the Gummi offer and there are plenty of ways for you to experience Gummi, both in-person and online. Visit us at our store in Prahran from Monday October 26th, find us at David Jones stores in Australia and New Zealand, Best Friends and My Pet Warehouse nationally and online at You can find your nearest stockist here.

Please feel free to contact me with any feedback, questions or dog-sitting requests (

I’m looking forward to meeting your dogs (and you of course) at the Gummi store very soon. 

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