Snoopy and the Peanuts gang have long been a go-to for the gummi team when looking for an image or sentiment that will bring a smile to our face or brighten up our day. gummi is all about fun, colour, and positivity, and Snoopy reminds us to enjoy the little things in life. It’s an absolute dream come true for us to launch our gummi x Peanuts range of premium dog accessories. The theme of our first collection is ‘Happiness Is…’ and it celebrates the happiness and joy that dogs bring to our lives.
Media Release - August 2023
Today, the world’s coolest beagle, Snoopy, is celebrating his birthday and there is no better way to start the celebrations than with the unveiling of the brand-new gummi x Peanuts™ range of premium dog accessories.
Including staple items such as bowls, collars & leads, and toys perfect for home and on the go, you can now share the playful energy of Peanuts with your own fur baby.
Since the 1950s, Peanuts has grown to become not only one of the most-loved comic strips in history but a global phenomenon with indelible and relatable young characters that have resonated with audiences spanning generations. Perfectly capturing the Peanuts ethos, gummi has curated this new range of accessories to celebrate the joy that dogs bring to our lives and to recognise the special relationship we share with them.
“The theme of our collection is ‘Happiness Is…’ as one of the reasons we love Snoopy is that he reminds us to enjoy the little things in life. We can’t wait to see these new must-have accessories bringing joy to our furry friends and their humans,” said Natalie Asseraf, gummi’s Founder & CEO.
“Snoopy is beloved all around the world, and what better way to celebrate his special day than with the new gummi collection”, says Carla Neves, Senior Director, Territory Management at Peanuts. “Collaborating with partners like gummi, who have a passion for animals, to expand our pet category is key to our global business strategy.”
The gummi x Peanuts range includes:
gummi x Peanuts Dog Bowl - $44.95
gummi x Peanuts Dog Collar & Lead Set - $59.95 (Puppy/Small Set) $69.95 (Medium/ Large Set)
gummi x Peanuts Dog Toys - $19.95
gummi x Peanuts Dog Towel - $49.95
gummi x Peanuts Tote Bag - $14.95
Combining gummi’s sense of fun, colour, and positivity with Peanuts iconic characters, the gummi x Peanuts range can be found online at gummipets.com
The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 41% owned by WildBrain Ltd., 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by the family of Charles M. Schulz, who first introduced the world to Peanuts in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV+, fans of all ages celebrate the Peanuts brand worldwide through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students.