gummi has a deep understanding of the unique relationship that exists between dogs and their owners and its incredible therapeutic benefits. We know that these beautiful creatures are fully fledged family members and deserve only the best. Across the most purposeful categories we're creating the world's cutest dog accessories and we're committed to the gummi hallmarks of quality, design, value, community and pet wellness.

gummi is the reimagining of a business founded by Monty Engelman in 2003. Now owned and run by Monty's daughter, Natalie Asseraf, gummi is fun, playful and bold, layered with colour, positivity and optimism. A perfect match for Nat's personality. "The greatest gift I've ever received came in the form of my fur-baby Wally, a gift from my late father. There's an instant community and connection that having a pet brings. I love that people's faces light up when they talk about their dogs, and being able to create products for our four-legged furry friends brings me joy every day."

At gummi we do everything for the love of dog, and testament to that is the fact that Nat’s Cavalier King Charles Wally serves as the gummi muse. Wally has a paw in our design and product development process as our number one tester, making sure all our gorgeous dog accessories meet his exacting standards.

Our values take their cues from our beautiful canine friends who inspire us everyday!

Fun It's all about the joy our products bring to our furry friends and their humans

Wellbeing Embracing the health of our pets, people and planet for the greater good (or a treat)!

We see sustainability as a journey rather than an end game. We've focused on using durable materials to create our products so they give our customers (dogs and their humans) joy and value over a longer period. As we grow, we are continuing to learn and challenge ourselves with a sustainable mindset across our whole business from design, production, packaging, through distribution. The gummi team is committed to reducing our paw print on the planet and we look forward to sharing our progress with you.