The gummi story

100% for dogs

gummi has a deep understanding of the unique relationship that exists between dogs and their owners and its incredible therapeutic benefits. We know that these beautiful creatures are fully fledged family members and deserve only the best. Across the most purposeful categories we're creating the world's cutest dog accessories and we're committed to the gummi hallmarks of quality, design, fantastic value, community and pet wellness.

Proudly Female Owned

gummi is the reimagining of a business founded by Monty Engelman in 2003. Now owned and run by Monty's daughter, Natalie Asseraf, gummi is fun, playful and bold, layered with colour, positivity and optimism. A perfect match for Nat's personality. "The greatest gift I've ever received came in the form of my fur-baby Wally, a gift from my late father. There's an instant community and connection that having a pet brings. I love that people's faces light up when they talk about their dogs, and being able to create products for our four-legged furry friends brings me joy every day."

Meet Wally

At gummi we do everything for the love of dog, and testament to that is the fact that Nat’s Cavalier King Charles Wally serves as the gummi muse. Wally has a paw in our design and product development process as our number one tester, making sure all our gorgeous dog accessories meet his exacting standards.